Brandmindz

1. Background & Philosophy

Brand Mindz Global Technology Pvt Ltd (“the Company”) recognizes that responsible business conduct is integral to sustainable growth. The Company has voluntarily initiated Corporate Social Responsibility (CSR) activities, reflecting its commitment to social welfare, ethical governance, and long-term societal impact.

This CSR Policy defines the Company’s vision, governance framework, focus areas, implementation approach, and monitoring mechanisms, in line with Section 135 of the Companies Act, 2013, and related CSR Rules, as amended from time to time.

2. Applicability

This policy applies to all CSR initiatives undertaken by the Company:

On a voluntary basis prior to statutory applicability, and
On a mandatory basis once the Company meets the CSR thresholds prescribed under law.

Until such statutory thresholds are met, this policy shall operate as a formal voluntary CSR framework approved by the Board of Directors.

3. CSR Vision & Objectives

The Company’s CSR vision is to contribute meaningfully to India’s social and environmental development by:

Empowering women and underserved communities
Supporting education and skill development
Promoting sustainable and environmentally responsible practices
Strengthening local community welfare

CSR initiatives shall be impact-driven, ethical, transparent, and aligned with national priorities.

4. CSR Governance Structure

4.1 Board of Directors

The Board of Directors shall have overall responsibility for CSR governance, including:

Approval of the CSR Policy
Oversight of CSR initiatives and impact
Ensuring statutory compliance

4.2 CSR Committee

Although legally a CSR Committee is required only when CSR thresholds are met, the Company has voluntarily constituted a CSR Committee to ensure governance, transparency, and effective implementation.

CSR Committee Members:

R. Vasanth Kumar, Director (Chairperson)
Ms. Esakkiammal, Senior Management Representative
Nithiya Prasath, Senior Management Representative

Committee Responsibilities:

Recommend CSR focus areas and initiatives
Monitor project implementation and progress
Ensure outcome-based impact measurement
Report periodically to the Board of Directors

5. CSR Focus Areas

The Company shall undertake CSR activities within India only, aligned with Schedule VII of the Companies Act, 2013, focusing on the following priority areas:

5.1 Women Empowerment

Skill development and employability programs
Entrepreneurship support for women
Digital literacy and financial awareness

5.2 Local Community Development & Welfare

Support initiatives for underprivileged communities
Health, hygiene, and social welfare awareness programs
Community infrastructure and development initiatives

5.3 Education & Skill Development

Education support for children and youth
Digital education and technology access programs
Career readiness and vocational training

5.4 Sustainability & Environmental Responsibility

Environmental awareness initiatives
Promotion of sustainable business practices
Digital campaigns supporting conservation and sustainability

6. CSR Exclusions

The following activities shall not qualify as CSR:

Activities undertaken in the normal course of business
Activities benefiting only employees and their families
Political contributions
Marketing sponsorships or brand promotion activities
Activities undertaken outside India

7. CSR Implementation Mechanism

CSR activities may be implemented through:

Direct execution by the Company
Registered trusts, societies, or Section 8 companies
Collaboration with NGOs or government-recognized entities

All implementation partners must meet eligibility criteria under applicable laws.

8. Impact Measurement & Monitoring

To ensure accountability and effectiveness, the Company shall adopt the following impact measurement framework:

8.1 Key Impact Indicators

Number of beneficiaries reached
Skills or education outcomes achieved
Community-level improvements
Environmental or sustainability outcomes

8.2 Monitoring Process

Periodic internal reviews by the CSR Committee
Documentation of outcomes and learnings
Annual impact summary for Board review

This ensures outcome-based CSR, not merely spend-based.

9. CSR Budget & Expenditure

CSR expenditure shall be determined by the Board based on annual planning
CSR spending shall be transparently recorded
Unspent amounts, if any, shall be dealt with in accordance with applicable law

10. Disclosure & Transparency

The Company commits to:

Ethical conduct in all CSR activities
Transparent utilization of CSR funds
Proper documentation and reporting
Disclosure of CSR activities on the Company website and/or Board’s Report as required

11. CSR Contact

R. Vasanth Kumar
Chief Executive Officer
Brand Mindz Global Technology Pvt Ltd
Perungudi, Chennai, Tamil Nadu, India
Email: headoffice@brandmindz.com

Stakeholders may contact the above for queries, suggestions, or grievances regarding CSR initiatives.

12. Policy Review & Amendments

This CSR Policy shall be reviewed periodically and may be amended by the Board to reflect:

Changes in law
Organizational priorities
Social and environmental needs

Any amendment shall be effective from the date of Board approval.

13. Governing Law

This policy shall be governed by and construed in accordance with the laws of India.